TELUS, a world-leading communications technology company, is the only Canadian organization featured in the latest Business report at OECD, Boosting Productivity and Business Growth – the Role of Artificial Intelligence (AI) Skills.
The report provides an analysis of the current state of AI skills development in both public and private sectors globally, as AI continues to transform industries beyond the technology space. TELUS is featured as a case study in the report, highlighting the company's AI literacy efforts as key drivers of value across diverse lines of business, including TELUS Health, TELUS Agriculture & Consumer Goods, as well as the organization's generative AI (GenAI) customer support tool, —the world's first to be ISO-certified Privacy by Design.
TELUS' extensive data and AI literacy program reaches 30,000 team members by offering engaging learning content developed internally and with partners, equipping and empowering them with essential data skills to safely and confidently integrate GenAI into their workflow.
"TELUS has long recognized the value of advancing the data and AI skills of our team members to enable safe innovation with data in a way that benefits our customers, communities, and business," said Pam Snively, Chief Data & Trust Officer at TELUS. "With technology advancement happening so quickly, data and AI literacy—alongside robust data governance and respect for privacy—are non-negotiables if we want to unlock AI's potential and drive productivity in a trustworthy way. We're proud to share our insights with the OECD and contribute to AI policy discussions."
Business at OECD (BIAC) is the officially recognized institutional business stakeholder at the OECD (Organization for Economic Co-operation and Development) with national business and employers' federations representing over 10 million companies to provide perspectives in cutting-edge policy debates that shape market-based economies and impact global governance.
"Integrating AI skills across diverse sectors is crucial for driving productivity and innovation in today's rapidly evolving digital landscape," said Nicole Primmer, Deputy Executive Director of Policy and Strategic Engagement, Business at OECD (BIAC). "We appreciate TELUS' commitment to AI literacy and responsible implementation as a best practice to promote AI skills that boost productivity while addressing ethical considerations. Their emphasis on a diversity of skills also shows how AI can enhance creativity and strategic thinking. Their approach highlights how businesses are empowering their workforce to harness AI's potential responsibly and effectively."
The report recommends a continuous learning approach for both private and public sectors, acknowledging that as AI becomes widespread across industries, AI skills are critical for boosting productivity, streamlining processes, and maintaining competitiveness.
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